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العربية

Our team works from Syria and Iraq

Write to us: info@maizny.com

GrowIdentity and content

A clear identity, and content that speaks in its voice.

On this sheet we write it down for you, item by item: what we make for your brand, the files you get, what the work doesn't include, and the steps.

Visual identityLogo, colors, and fonts

Or read what you get
projects completed
1,200+
clients
400+
years of experience
9+

In short

What do you get when we create your identity and content?

We design your brand a complete identity: logo, colors, fonts, and brand guidelines for using them. Then we use it for what your customers see every day: social and print designs, product photos and short videos, and Arabic copy in one voice. You get every file in the right format, and your quote says what you get and when.

Who is this for?

  • A new business that needs a logo and an identity from the start
  • An established brand that looks different on every account and every printed piece
  • A store that needs clear photos and video of its products
  • A business owner with no time to write posts and website copy

Identity and design

What do we design for your brand?

Which of these items your brand needs, we agree on with you and put in your written quote before we start.

Visual identity

  1. Logo

    A primary version, a compact version for small spaces like a profile picture, and a one-color version.

  2. Colors

    Your brand's color palette, with values for screen and print, and when to use each color.

  3. Fonts

    A font for headings and a font for body text, in Arabic, and in Latin script when your business needs it.

  4. Supporting elements

    Shapes, a pattern, or icons that repeat across your designs, so customers recognize you before they read the name.

  5. Brand guidelines

    A file that explains how to use the identity and how not to, for your team, your printer, and any designer who works with you later.

Graphic design

  1. Social media designs

    Posts, stories, and profile covers, sized for each platform.

  2. Print

    Business cards, letterhead, brochures, signs, and packaging, in print-ready files.

Brand guidelinesHow to use your identity

Photography and content

And what content do we make with this identity?

Photography and video

  1. Product photos

    Clean-background photos for your website or store, and photos of the product in use for your accounts.

  2. Short video

    Vertical video for Reels and Stories that shows your product or service in seconds.

  3. Editing

    We cut and arrange the footage, and add on-screen text, your brand colors, and your logo.

Copywriting in Arabic

  1. Brand voice

    How you speak to your customers: the words you use and the ones you avoid, written into your brand guidelines.

  2. Website copy

    The home page, your service or product pages, and your About page.

  3. Post and ad copy

    Captions for your posts, copy for your ads, and product descriptions for your store.

Photos, video, and copySized for each platform

What you get

What's included in the work, and what isn't?

What the work includes, and what it doesn't
ItemStatus
Logo files for print in PDF and SVG, and for screen in PNG with a transparent backgroundIncluded
Brand guidelines in a single PDF you can share with your team and your printerIncluded
Social media designs sized for each platform, ready to postIncluded
Print-ready files for your printed materialsIncluded
High-resolution photos for print, and lighter versions for your website and accountsIncluded
Video in MP4, sized for Reels and Stories, and in landscape when neededIncluded
Your copy in a text file you can copy from and editIncluded
All files organized in one folder that's easy to come back toIncluded
Publishing content and managing accounts and adsPart of our digital marketing service.Not included
Building the website or storePart of our websites and online stores service.Not included
Printing costsWe hand over print-ready files, and you pay the printer directly.Not included
Paid photos, music, or fonts, if the work needs themPaid to their owners directly, and we tell you about them before we use them.Not included
Registering the logo as a trademarkHandled by a lawyer or a specialist firm in your country.Not included

Ready-to-use filesFor print and screen

Steps

What are the steps?

  1. We learn your business

    We ask about your business, your customers, and your competitors, and look at the logo, photos, and copy you have today.

  2. Written quote

    Before any work starts, we write down what you'll get, when you'll get it, and what it costs.

  3. We design, shoot, and write

    We start with the identity and show you its direction before we go further. Then we build the designs, photos, video, and copy on it.

  4. You review and request changes

    You review each part and ask for any changes before we finalize it.

  5. Handover, then support

    You get the files and the brand guidelines, and we show your team how to use them. We support you after handover. Support varies by project, and your quote says what it covers.

TimelineIn your quote, before we start

PriceIn a written quote

Revision roundsIn your quote

The price, the timeline, and the number of revision rounds: we agree on them with you and put them in your written quote before we start.

Written quoteTimeline, price, and revisions

Common questions

Questions business owners ask about identity and content.

I have an old logo. Do we start from scratch?

Not necessarily. We look at what you have first: improving the logo and tidying its colors and fonts may be enough, or your business may need a new identity. We give you our view and the reason for it in the quote before we start.

Do I own the logo and the files after handover?

Before we start, your quote lists every file you'll get, whether the source files are included, and the limits on how they can be used.

My business is outside Syria and Iraq. How do you photograph my products?

Where and how the shoot happens, we agree on with you and put in your written quote before we start.

Can my team edit the designs after handover?

Your brand guidelines explain to your team what can be changed in your designs and what can't. Which editable files you receive, we agree on with you and put in your written quote before we start.

What language do you write in?

Arabic. First we agree with you on your brand's voice, and we write it into your brand guidelines so you can write in it too.

Do you publish the content on my accounts?

Publishing and managing accounts and ads are part of our digital marketing service. You can order both services together, and we'll create the content and publish it.

What happens after handover?

We support you after handover. Support varies by project, and your quote says what it covers. If you need new designs or copy for a campaign later, we'll write you a quote for it.

Support after handoverIn your quote

Related items

Next step: a WhatsApp message

Tell us what you need in a short message, and choose one of our two numbers. We'll read it and reply in English with what fits your business.

Or email us:info@maizny.com

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